Privacy Policy

This Privacy Policy describes how Lovesselle (“we,” “us,” or “our”) collects, uses, shares, and protects personal information when you visit, use, or make a purchase from www.lovesselle.com (the “Site”).

Personal Information We Collect

When you visit the Site, we may automatically collect certain information about your device and how you interact with the Site. This information may include:

  • Your web browser type;

  • IP address;

  • Time zone;

  • Cookie and similar technology information;

  • Pages or products that you view;

  • Referring websites or search terms; and

  • Information about how you browse and interact with the Site.

We may refer to this information as “Device Information.”

We may collect Device Information using technologies such as:

  • Cookies: Small data files placed on your device or computer that help us operate and improve the Site.

  • Log Files: Files that record actions occurring on the Site and may collect information such as your IP address, browser type, internet service provider, referring or exit pages, and date/time stamps.

  • Web Beacons, Tags, and Pixels: Electronic technologies that may be used to understand how visitors interact with the Site and our communications.

When you make or attempt to make a purchase through the Site, we may collect certain information from you, including:

  • Your name;

  • Billing address;

  • Shipping address;

  • Email address;

  • Phone number;

  • Order details; and

  • Payment-related information necessary to process your transaction.

Payment transactions may be processed by third-party payment service providers. We generally do not directly store complete credit or debit card numbers on our own servers when payments are handled by such providers.

We refer to information associated with your purchases as “Order Information.”

In this Privacy Policy, “Personal Information” generally refers to information that identifies, relates to, or can reasonably be associated with an individual, including Device Information and Order Information where applicable.

How We Use Your Personal Information

We may use the Personal Information we collect for purposes including:

  • Processing and fulfilling your orders;

  • Processing or facilitating payments;

  • Arranging shipping and delivery;

  • Providing invoices, receipts, and order confirmations;

  • Communicating with you about your order or account;

  • Providing customer service;

  • Detecting, preventing, and addressing fraud, security issues, or other potentially unlawful activity;

  • Operating, maintaining, and improving the Site;

  • Understanding how customers use and interact with the Site;

  • Improving our products, services, and customer experience;

  • Complying with applicable legal, tax, accounting, and regulatory requirements; and

  • Sending marketing or promotional communications where permitted by applicable law and consistent with your preferences.

How We Share Personal Information

We may share Personal Information with third parties when reasonably necessary to operate our business, provide our services, or fulfill your orders.

These third parties may include:

  • Payment processors;

  • Shipping and logistics providers;

  • Website hosting and e-commerce service providers;

  • IT, security, and technical service providers;

  • Customer support service providers;

  • Analytics or advertising service providers, where applicable;

  • Professional advisers such as accountants, auditors, or legal advisers; and

  • Government authorities or other parties when required by applicable law.

We seek to share only the information reasonably necessary for these service providers to perform services on our behalf.

We may also disclose Personal Information where necessary to comply with applicable laws and regulations, respond to lawful requests or legal processes, protect our rights or the rights of others, investigate suspected fraud or unlawful activity, or protect the security of our customers and services.

The specific third-party services we use may change from time to time. Where required by applicable law, additional information about relevant third-party services may be provided through this Privacy Policy, our cookie settings, or other notices on the Site.

Cookies, Analytics, and Advertising

We may use cookies and similar technologies to operate the Site, remember user preferences, understand Site performance, and, where applicable, support analytics and advertising activities.

Some cookies may be necessary for the Site to function properly, while others may be used for analytics, personalization, or advertising, depending on the technologies and services used on the Site.

Where required by applicable law, we will request consent before using certain non-essential cookies or similar technologies.

You may be able to manage or disable cookies through your browser settings or any cookie preference tools made available on the Site. Please note that disabling certain cookies may affect the functionality of some parts of the Site.

Marketing and Personalized Advertising

Where permitted by applicable law, we may use certain information about your interactions with the Site to provide or measure marketing communications and advertising that may be relevant to you.

Depending on the services used on the Site and your location, you may have options to manage advertising preferences through:

  • Our cookie or privacy preference tools, where available;

  • Your browser settings;

  • The privacy or advertising settings provided by relevant third-party platforms; or

  • Other opt-out mechanisms required under applicable law.

We do not rely on a fixed list of third-party advertising platforms in this Privacy Policy because the services used by the Site may change over time.

Do Not Track and Privacy Signals

Some browsers offer a “Do Not Track” setting or similar privacy signals.

Because there is not a single universally accepted standard for responding to all browser-based privacy signals, our response may depend on applicable law, the type of signal received, and the technologies used on the Site.

Where applicable law requires us to recognize or respond to certain legally recognized privacy preference signals, we will take reasonable steps to do so.

Your Privacy Rights

Depending on where you live and the laws that apply to you, you may have certain rights regarding your Personal Information.

These rights may include the right to:

  • Request access to the Personal Information we hold about you;

  • Request correction of inaccurate or incomplete Personal Information;

  • Request deletion of certain Personal Information;

  • Request restriction of certain processing activities;

  • Object to certain uses of your Personal Information;

  • Request a copy of certain Personal Information in a portable format;

  • Withdraw consent where processing is based on consent; and

  • Lodge a complaint with an appropriate data protection authority.

These rights are subject to applicable legal requirements, limitations, and exceptions.

To exercise an applicable privacy right, please contact us using the contact information provided below. We may need to verify your identity before processing certain requests.

European Economic Area, United Kingdom, and Other Applicable European Privacy Laws

If you are located in the European Economic Area (“EEA”), the United Kingdom, or another jurisdiction where similar data protection requirements apply, we process Personal Information only where we have an appropriate legal basis.

Depending on the circumstances, our legal bases may include:

  • Performance of a contract: where processing is necessary to process your order, collect payment, arrange delivery, or provide requested services;

  • Legal obligations: where processing is necessary to comply with tax, accounting, consumer protection, regulatory, or other legal requirements;

  • Legitimate interests: where processing is reasonably necessary to operate, secure, improve, and protect our business and services, provided those interests are not overridden by your applicable rights and interests; and

  • Consent: where applicable law requires your consent, including for certain marketing or non-essential cookies.

Because we operate internationally and use third-party service providers, your Personal Information may be processed or stored in countries outside the country in which you live.

Where applicable law requires safeguards for international transfers of Personal Information, we will take reasonable steps to use appropriate safeguards or other legally recognized transfer mechanisms.

Data Retention

We retain Personal Information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing our services, fulfilling orders, maintaining business and transaction records, resolving disputes, preventing fraud, and complying with legal, accounting, tax, and regulatory obligations.

The length of time we retain information may vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.

If you request deletion of your Personal Information, we will process your request in accordance with applicable law. Certain information may need to be retained where required or permitted for legal, tax, accounting, fraud prevention, dispute resolution, or other legitimate purposes.

Data Security

We use reasonable administrative, technical, and organizational measures designed to protect Personal Information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no method of transmitting information over the internet or storing information electronically can be guaranteed to be completely secure. Therefore, we cannot guarantee absolute security of Personal Information.

Minors

The Site is not intended for individuals under the age of 18.

We do not knowingly collect Personal Information from individuals under the age of 18 through the Site. If you believe that a person under the applicable minimum age has provided us with Personal Information, please contact us so that we can review the matter and take appropriate action where required.

This age requirement should be interpreted consistently with our actual sales policies and applicable law.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices, services, technologies, or applicable legal and regulatory requirements.

When we make changes, we may update the effective date or otherwise provide notice where required by applicable law.

We encourage you to review this Privacy Policy periodically for the latest information about our privacy practices.

Contact Us

If you have questions about this Privacy Policy, would like to exercise an applicable privacy right, or would like to make a privacy-related complaint, please contact us at:

Email: support@lovesselle.com

Company Name: HONG KONG QIXIN INTERNATIONAL LIMITED
Company Address: ROOM B 16/F EUBANK PLAZA 9 CHIU LUNG STREET CENTRAL HK